Sales Evaluation

Video Mystery Shops

        You have acquired the land, you've completed the feasibility studies, focus groups,

        your models are merchandised, your signs installed, your collateral printed, your 

        sales trailer/office is open, your advertising venues have been chosen...

        DO YOU HAVE THE RIGHT PLAYERS IN YOUR SALES OFFICES?

        We can tell you...We can show you! 

        Types of Video Shops

        Video Mystery Shop of your Sales Team

        Design Center Shop

        Telephone Shop

        Web site Shop

        Competition Shop

                                          

Strategic Marketing Services

u  Community Analysis

        Do you have any under-performing communities?

        Take advantage of our unmatched expertise in the industry today and receive a detailed

        analysis of your community, from the sales office, signage, model (interior and exterior),

        how your model appeals to your demographic buyer, design center/area, collateral, sales

        team, included features, product and price point.  A detailed analysis of your top competitors.

u  Land Acquisition / Feasibility Studies

       In today's market, builders/developers need to complete more due diligence than ever before.

        Being misinformed and false assumptions can lead to bad land purchases.  Our services will

        provide you with the proper tools to make the best decisions.

u  Focus Groups

      Consumer Focus Groups for unbiased opinions from your prospective buyers regarding 

        location, product, price point, included features and community amenities.   

        Realtor Focus Groups for unbiased opinions from your prospective Realtor partners regarding

       location, product, price point and corporate relocation opportunities.

u  Consumer Survey Packages

       Surveys can be used in conjunction with a Land Acquisition Package or Feasibility Study.

       This offers unbiased opinions of location, product specifications, price point and community

        amenities. 

u  Exit Interviews

       Exit interviews are conducted once a prospective buyer has visited your sales center and

        models.  This type of interview is used to gather information from your prospective buyers

        immediately or shortly after their visit, so the answers we receive are clear in their mind

        and will allow us to evaluate their experience.

      

"Top Gun" Sales Training

u  Video Shop Training

      One-on-One training of your teams video mystery shops

u  3-Day "TOP GUN" Sales Boot Camp

      This highly interactive training experience lays a solid foundation for the beginning sales

       professional and a fabulous back to the basics for the seasoned professional.

u  1-Day Targeted "TOP GUN" Boot Camp

      Each scheduled with a specific topic, highly interactive with role-playing

 

Placement Services

u  Recruiting...Each candidate must be hired by Laura Weiss and Associates

      before they make it to your door!

     We pride ourselves in understanding the changes in market conditions and work with each

       client in finding the best possible staffing solutions to achieve optimal success.

 

Outsource Your Marketing Needs To Us...

Marketing

u  Sub-contract your Marketing Needs

     Competitive advantage over your competition without the overhead of a full time

       marketing director or a creative addition to your marketing team!

      "Out Of The Box" marketing initiatives to increase your traffic...increase your absorptions

          Print Advertising

          Collateral Creation and Production

          New Community Start Ups

          Signage

          Web Site Initiatives

          Web Site Custom Optimization

          Training Manuals

          Realtor Out-Reach

          Corporate Out-Reach

          Grand Opening / Event Planning

          PR Management

          Marketing Budgets

          Model Merchandising

          

           

  

    

   

 

 

 

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                               Copyright © 2008 Laura Weiss and Associates. All Rights Reserved.

1030 N. York u Dearborn, MI  48128  u 313.274.9533