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Sales Evaluation
u Video Mystery Shops
You have acquired the land, you've completed the feasibility studies, focus groups,
your models are merchandised, your signs installed, your collateral printed, your
sales trailer/office is open, your advertising venues have been chosen...
DO YOU HAVE THE RIGHT PLAYERS IN YOUR SALES OFFICES?
We can tell you...We can show you!
Types of Video Shops
Video Mystery Shop of your Sales Team
Design Center Shop
Telephone Shop
Web site Shop
Competition Shop
Strategic Marketing Services
u Community Analysis
Do you have any under-performing communities?
Take advantage of our unmatched expertise in the industry today and receive a detailed
analysis of your community, from the sales office, signage, model (interior and exterior),
how your model appeals to your demographic buyer, design center/area, collateral, sales
team, included features, product and price point. A detailed analysis of your top competitors.
u Land Acquisition / Feasibility Studies
In today's market, builders/developers need to complete more due diligence than ever before.
Being misinformed and false assumptions can lead to bad land purchases. Our services will
provide you with the proper tools to make the best decisions.
u Focus Groups
Consumer Focus Groups for unbiased opinions from your prospective buyers regarding
location, product, price point, included features and community amenities.
Realtor Focus Groups for unbiased opinions from your prospective Realtor partners regarding
location, product, price point and corporate relocation opportunities.
u Consumer Survey Packages
Surveys can be used in conjunction with a Land Acquisition Package or Feasibility Study.
This offers unbiased opinions of location, product specifications, price point and community
amenities.
u Exit Interviews
Exit interviews are conducted once a prospective buyer has visited your sales center and
models. This type of interview is used to gather information from your prospective buyers
immediately or shortly after their visit, so the answers we receive are clear in their mind
and will allow us to evaluate their experience.
"Top Gun" Sales Training
u Video Shop Training
One-on-One training of your teams video mystery shops
u 3-Day "TOP GUN" Sales Boot Camp
This highly interactive training experience lays a solid foundation for the beginning sales
professional and a fabulous back to the basics for the seasoned professional.
u 1-Day Targeted "TOP GUN" Boot Camp
Each scheduled with a specific topic, highly interactive with role-playing
Placement Services
u Recruiting...Each candidate must be hired by Laura Weiss and Associates
before they make it to your door!
We pride ourselves in understanding the changes in market conditions and work with each
client in finding the best possible staffing solutions to achieve optimal success.
Outsource Your Marketing Needs To Us...
Marketing
u Sub-contract your Marketing Needs
Competitive advantage over your competition without the overhead of a full time
marketing director or a creative addition to your marketing team!
"Out Of The Box" marketing initiatives to increase your traffic...increase your absorptions
Print Advertising
Collateral Creation and Production
New Community Start Ups
Signage
Web Site Initiatives
Web Site Custom Optimization
Training Manuals
Realtor Out-Reach
Corporate Out-Reach
Grand Opening / Event Planning
PR Management
Marketing Budgets
Model Merchandising
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